As a Network Marketer there is a constant need to find potential
customers or "prospects" for our goods and services.
Traditionally, we were taught to initially focus on family and
friends. These are referred to as "warm" leads. The goals was to
get prospects to attend hotel meetings or listen to conference
calls. Perhaps we made cold calls to strangers from a list we had
purchased from a lead generation company or even straight out
of the phone book. With any of these methods there was a good
chance we got little or no results for our efforts.
These methods were standard practice up through the end of
the twentieth century. There was usually constant rejection
that tested the resolve of even the best marketers and many
of us just failed to create enough income to operate a business
and support ourselves. The failure rate was often in the upper
90 percentile during the first few years in business.
Today we have better options of prospecting and finding fresh
leads. We have a somewhat improved chance of growing our
businesses online. These methods involve the effective use of
the internet for prospecting and running profitable businesses.
Firstly, creating and managing our own internet website has
become essential for most businesses. The cost for creating and
managing, known as hosting, a basic website averages less than
a dollar a day. Of course, this also means there is greater
competition as there might be hundreds or even thousands of
websites with the same or similar goods and services being
offered. Therefore the real challenge now is to get targeted
prospects to visit our particular website. Banner ads, co-
registration links, pay per click (PPC) ads, search engine
optimization (SEO) and traffic exchanges are methods to
get visitors or "traffic" to our website and build our online
businesses. These components of internet marketing warrant
their own separate discussions.
Having an effective, "attractive" website should be the marketer's
first concern. This drives traffic to the website. A well crafted
website can hold the attention of the targeted prospects long
enough to shake out the casual browsers, internet "tire kickers"
and looky loos.
The website must have a way to "capture" the prospect's
information like name, email address, phone number and other
information. The marketer then has a way to immediately contact
the prospect and/or place the prospect's information into an
"autoresponder" for follow up contacts. The autoresponder stores
the prospect's information and allows the marketer to
automatically send the prospect a series of emails or newsletters.
The emails or newsletters are sent out over a period days, weeks
or months. These communications allows the prospects a chance
to learn more about the marketer and their goods and services.
There are courses to teach marketers how to write affective
communication geared to their offerings. Sometimes there are
emails and newsletters provided as part of a hosting and
autoresponder package. The emails and newsletters gives the
marketer a chance to build creditability and establish a
relationship with prospects.
Building trust and credibility is an important step since a new
prospect may be suspicious of the marketer, fearing a scam or
just not yet ready to accept the offer. After building a rapport
with the prospect, the marketer is in a more favorable position
to put the offer in front of the prospect.
This whole process might take several days, weeks or even
months and can lead to sales with new customers and clients.
The skilled network marketer has a greater chance of growing
a profitable business.
Leland Clark
http://rep4reps.com/
+1-916-712-3456
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